Cape Town events bring R3bn for local economy over 8 months
Source: Fin 24, 19/04/2018
Cape Town ‚Ä` Over the past eight months events tourism in Cape Town
has contributed an estimated R3bn to the local economy and enabled
the creation of more than 20 000 temporary jobs.
Cape Town has been recognised four years in a row as the leading
events destination in Africa, according to Leonora DeSouza-Zilwa,
manager of events at the City of Cape Town.
The Mother City secures key international and national events, she
said at World Travel Market (WTM) Africa on Thursday.
‚ÄúEvents tourism is a crucial economic driver in Cape Town and we are
aware that success is based on partnerships,‚ÄĚ she said. ‚ÄúCape Town is
open for business, especially for events business.‚ÄĚ
In 2012 the City of Cape Town started its dedicated events strategy.
At the time the City was only supporting eleven events financially
compared to almost 200 today. Most of the City‚Äôs financial support
for events is for cultural events and only about 12% for conferences.
‚ÄúPeople laughed at us at the time. Today we have a dynamic events
calendar boasting a number of high-profile international events,‚ÄĚ she
These include the Volvo Ocean Race; the HSBC World Sevens rugby
series; the FIA World Rallycross Championship; the Design Indaba; the
ABSA Cape Epic; the Cape Town Cycle Tour; the Old Mutual Two Oceans
Marathon; the Sanlam Cape Town Marathon; World Travel Market (WTM)
Africa; the Mining Indaba; and the Cape Town International Jazz
‚ÄúEvents form a platform for us to build inclusivity, create jobs and
develop skills. It is also about supporting community events,‚ÄĚ said
‚ÄúWe live in a global village and must continuously strive to build
new events into our events strategy. This should happen come rain or
come no rain.‚ÄĚ
She said the City wants to work with event organisers to boost the
events industry even more, especially during the Cape winter months
of June to August.
‚ÄúWe aim to create stability in the events industry and made it easier
to host events in Cape Town by creating a one-stop shop. We adopted
an outside-in approach by looking at the needs of the industry and
then align to meet these needs,‚ÄĚ she said.
She admitted that the industry faces challenges, like the water
crisis, but emphasised that the events industry was one of the first
in Cape Town to put water saving mechanisms in place.
In response to a question from the audience, DeSouza-Zilwa said the
goal is also to establish and encourage the use of local small
businesses in the events industry. She invited local SMEs to contact
her in this regard.