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Clickatell to roll out WhatsApp Business solutions

Source: Discommodity, 02/08/2018

Clickatell, an authorised WhatsApp Business Solution Provider, and banks across Africa are partnering to roll out their chat banking capabilities on WhatsApp across the continent, which will make it easier for businesses to build a significant presence. WhatsApp Business API provides the ability to send out notifications and conduct two-way conversations with consumers right within WhatsApp. Clickatell has integrated the API into its Connect, Touch and Transact software as a service solutions (SaaS), which will make it easier for businesses to build a significant presence on WhatsApp. The provider of business-to-consumer communications offers SaaS solutions through their Connect, Touch and Transact offerings. Connect services businesses requiring omnichannel messaging APIs for notifications and alerts. Touch enables businesses of all sizes to deploy customer care across digital channels and Transact is reportedly the largest chat banking platform in Nigeria, servicing over 70% of the banked population across several of the largest Nigerian banks. Real time two-way customer interactions With Clickatell’s integrations, a business can immediately start sending out helpful notifications and conduct real time two-way customer interactions.


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